A Business Owner’s Guide to the benefits of migrating from Etsy to WooCommerce

Are you a creative entrepreneur looking to expand your online business?

If you’ve been selling on Etsy for a while, you might be wondering if there’s a better platform out there for your unique products. Enter WooCommerce, a versatile and powerful e-commerce platform that can help you take your business to the next level. In this blog post, we’ll explore why WooCommerce is a better choice than Etsy for many business owner and why you should consider migrating.

Lower Transaction Fees

Etsy charges a set transaction fee on every sale, plus an extra payment processing fee. These fees can add up quickly and eat into your profits. In contrast, WooCommerce allows you to choose your payment gateways and negotiate fees directly with your payment processor. This flexibility can lead to significant cost savings over time, especially if you have a high volume of sales.

Lower Overall Costs

While WooCommerce may require some initial investment in hosting and website development, the long-term costs are often lower than selling on Etsy. You have control over your expenses and can choose cost-effective hosting and payment processing options. Plus, you’re not locked into Etsy’s subscription fees, which can add up over time.

Ownership of Customer Data

When you sell on Etsy, you don’t have direct access to your customer’s contact information. This can make it challenging to build a long-term relationship with your buyers. With WooCommerce, you own and control your customer data, allowing you to engage with your customers directly.

You can build an email list, send personalised offers and tailor your marketing efforts to better serve your audience.

SEO and Marketing Control

WooCommerce offers a wealth of SEO tools and plugins that help you optimize your online store for search engines. This means you have greater control over your store’s visibility in search results, which is crucial for attracting organic traffic. Etsy’s SEO options are limited, and you’re competing with other sellers on their platform.

Complete Control Over Your Brand and Online Store

One of the biggest advantages of WooCommerce is the level of control it offers. When you run a store on Etsy, you’re operating within their platform and are subject to their rules and regulations. This means limited customisation options, listing fees and payment for shipping labels. On the other hand, WooCommerce lets you create a store that is uniquely yours with no listing fees! You have full control over your brand’s identity and branding, from the website design to the customer experience.

Full Website Customisation and Flexibility

WooCommerce is built on WordPress, the world’s most popular content management system. This means you have access to a vast library of plugins and themes that can enhance the functionality and appearance of your online store. You can add features like product variations, subscription options and SEO optimisation plugins, tailoring your store to your business’ specific needs.

With Etsy, you’re confined to their pre-defined templates and limited customisation options.

Scale Without Restrictions

Etsy imposes certain limitations on your business growth. For instance, they restrict the number of products you can list and if you want to expand beyond their platform, you’re required to pay additional fees. WooCommerce, however, doesn’t place such restrictions on your business. You can list as many products as you like and explore various sales channels, including social media and email marketing, without incurring extra charges.

Etsy is a viable option for brand new store owners

Though, it is important to note that if you are just starting out selling and setting up your store, Etsy can be a great option. If you are a new store, etsy could be a great way to get started selling a range of products and testing the waters. Though if you are new business owner and have the resources and budget, you could greatly benefit from a WooCommerce online store. The earlier you start your online website, the sooner you will see results and sales.


In conclusion, WooCommerce offers creative business owners greater control, flexibility, and the potential for cost savings compared to selling on Etsy. While Etsy can be an excellent platform to start your online journey, migrating to WooCommerce can be a strategic move to take your business to new heights.

It empowers you to shape your brand, control your costs and build lasting relationships with your customers. So, if you’re ready to expand your horizons and unlock your business’s full potential, consider making the move to WooCommerce. Your brand deserves the freedom and flexibility to flourish and WooCommerce can make that happen.

If you need any help setting up your new website, we specialise in WooCommerce design, development and SEO, where we serve a range of businesses throughout the UK.

Do not hesitate to get in touch here, please fill out our form (which shouldn’t take longer than 1 minute) and we will be in touch shortly.