If you own a business that you want to grow, having a website is crucial. Building an online presence for your business will improve your brand credibility and help build a stronger relationship with your clients. Therefore, having a well-constructed and usable website should be high on your priority list.
The better your website looks and simultaneously fulfils its main purpose, the more credible your business will appear. A professional website will be the main foundation to implement your SEO endeavours.
Once you have a complete and functional site, focussing on SEO is the next step to building brand awareness and increasing online visibility of your business.

What is SEO?

SEO stands for search engine optimisation, which is a practise designed to improve the positioning of web pages on Google and other search engine results. SEO focusses on improving your website’s rankings in organic (non-paid) search results. If you want your website to be seen by more users SEO is one of the best ways to go. It’s like having a shop or store positioned in the busiest part of a shopping centre where it can be viewed and accessed by the most people.

Advantages of using an SEO strategy

Improve credibility

The more relevant information your page contains the better it will rank in search results. Google for example uses an algorithm that will use specific criteria to judge how helpful information on a specific page is for prospective readers. This helps users find what they need more efficiently. Using holistic SEO practises will help your site rank higher in page searches. This will make your business seem more credible to users as they are more likely to trust websites presented on the first few pages of a Google search. Scoring higher page placement will make your website easier to find and be visited by a higher amount of people.

Get results tailored to your business

After employing an SEO strategy for your site you will have access to real life data about how users interact with your site. This can help you analyse what works best and what can be improved. Understanding how people find your site and which pages are most popular will enable you to create better informed and tailored content for your users. Having access to this data will also allow you to improve your SEO strategy and increasingly better rankings.

How can we help you get started?

At Skya Designs we offer website and SEO services to help grow your brand and business. We will do an inspection of your site and pinpoint areas that need to be improved to get better results and visibility for your business. Contact us now to discuss your project and how we can help you achieve the results you want.