User Experience or UX web design trends for 2023 will be centred around the needs and experiences of users. Website design solutions will prioritize user-centred features.
Website Load Speed
A critical factor in user experience is the load speed of the website. This has a significant impact on how users perceive and interact with the website. Website designers must ensure that it is a key consideration for the following reasons.
- Increasing amount of information on the web tends to make users impatient so when a website doesn’t load quickly especially on Smartphones, users will likely leave and seek an alternative.
- It is also a ranking factor on Google with faster website ranking higher on search results.
Mobile Specific Features
Mobile usage is ever increasing and hence website designers must incorporate mobile specific features especially the ones trending for 2023.
- Responsive Design that delivers a seamless user experience across all devices by ensuring that the website adjusts seamlessly to the size of the screen being viewed.
- Mobile-first approach to design means that the design for the smallest screen is completed first and then it is scaled up for larger screens. Hence the mobile experience is optimum as it takes prime position in the design process.
- Touch friendly interfaces can also be integrated into the mobile design making them easy to use and navigate with just one touch.
Supplemental Video
Video can be used to supplement text and images on a website improving engagement. Note that whichever form the supplemental video takes ensure that it is optimised for fast load times and its size and placement enhances the design of the website. Accessibility should also be considered by adding captions and transcripts for those who are hard of hearing.
- Product demonstrations can be used to display features and benefits of a product. This provides a more interactive and engaging experience for users.
- Explainer videos are short instructional videos which can be used to explain complex topics or processes in and easy to understand format.
- Customer testimonials in the form of a video can add credibility and customer trust.
- Animated content refers to animated videos that explain ideas and concepts in a fun and engaging way.
Micro Interaction
Micro-interactions are small, interactive elements on a website which are set into action when a user hovers or clicks on the interactive element. This change will be indicated by a visual, audio or animated signal. Always ensure that these micro interactions fit seamlessly into the website design and lead to a more immersive user experience.
- Feedback uses visual or audio signals to signify a micro-interaction
- Navigation uses sliding menus or animated scroll indicators can be used
- Gamification can add a playful element to the website such as a progress bar or a points system
- Personalisation can be used to personalise the user experience such as customising the colour scheme of the website
We offer a wide range of web design and development services, where we focus on good UX design to ensure better user engagement and higher conversion rates. To book a free 30 minute consultation or ask any questions contact is here.