Why Use WordPress in 2023?

WordPress has many advantages and features that make it extremely efficient and effective for designing high ranking websites. However, the 7 most beneficial advantages for a business looking to design a website in 2023 on WordPress will be discussed.

1. Easy to Use

WordPress is one of the most user-friendly content management systems available. It is designed to be easy to use, even for those with little or no technical experience. This allows the business user to access features of the CMS (content management systems) conveniently. A website designed on WordPress can hence be updated and upgraded to reflect the changes in the business easily and cost-effectively.

2. Customisable

WordPress is highly customisable. It offers thousands of different themes and plugins that can be used to add features and functionality to a website. This benefit means that extremely advanced websites can be designed through the WordPress platform. The plugins available for WordPress allow customisation to be unique and brand intensive. They include contact form builders, surveys, landing page plugins, Instagram plugins, Membership plugins, eCommerce plugins and WooCommerce incorporation which all work seamlessly with WordPress.

3. SEO-Friendly

WordPress is optimised for search engines and can be used to optimise a business website’s SEO. The high-grade code that WordPress uses, makes it technically easy for search engines to crawl and index a website. This means that WordPress websites rank very well on Google. If you have a good SEO strategy, your business can improve traffic to their website and increase their online presence. Adding blogs to a WordPress website has great potential to increase online visitors and engagement by using SEO. WordPress has specific SEO plugins that work very well such as SEO Plugin All in One SEO (AIOSEO) and Yoast for SEO

4. Mobile-Responsive

WordPress themes are designed to be mobile-responsive, ensuring that your website looks great on all devices. This is a major consideration for all businesses as the majority of online traffic comes from mobile devices.

5. Security

WordPress is designed to be a very secure platform. No matter which theme you choose, WordPress has regular updates and security patches that are easily installed. Furthermore, security plugins such as Wordfence and Sucuri are easily accessible and further improve the security of your website making WordPress a very safe and protected platform.

6. Community Support

As WordPress is a free open-source software, it is one of the most used website builders used in more than 53 languages around the world. It has a great community with loads of support giving it a great advantage as a website builder. There is no CEO for WordPress, as it is protected by the WordPress foundation. This non-profit organisation safeguards WordPress as it continues to grow, and its strong community support ensures that it thrives and will remain supported in the long-term way beyond 2023.

7. Scalability

WordPress has great scalability as a platform. This means that it can be used to design websites from an informative website with blogs, to a small business or a large enterprise alike. The options are limitless. So as your business grows so can your website as WordPress can easily be scaled to meet the new needs of your business. A simple website can easily be scaled up to design an advanced website with many added features. WordPress is a hence a long-term solution for any small business as it can be scaled up and integrated with many online tools.

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