In the current digital landscape, online search ranking continues to become more competitive. Therefore, mastering the basics of Search Engine Optimisation (SEO) has become paramount for the success of your Divi-themed website.
Given that Divi provides a robust platform for web design, understanding how to optimise it for search engines is essential for reaching a broader audience. This practical guide will delve into effective SEO strategies specifically tailored for Divi websites.
Optimising On-Page Elements
Title Tags and Meta Descriptions
What is a title tag?
A title tag is a HTML element (such as H1, H2 etc.) that defines the title of a web page. When searched for it displays in a search engine results page (SERP). It also displays (if done correctly) as the clickable headline for that search result.
What is a meta description?
Meta description tags are usually a concise summary of what a particular website page is about. They are usually 70-155 characters long and usually show up under a title tag in SERPs.
Why are they important?
Develop compelling, keyword-rich title tags, and meta descriptions for pages and posts using Divi’s SEO settings. Ensure uniqueness for each page and emphasise the relevance of meta descriptions for enhancing click-through rates.
Header Tags and Content Structure
Utilise Divi’s intuitive content editor to implement proper header tags (H1, H2, H3, etc.) and maintain a logical content structure.
This aids search engines in comprehending content and elevates the overall user experience.
Leveraging Divi’s SEO-Friendly Features
Mobile Responsiveness
Divi’s inherent mobile responsiveness is a critical factor in SEO rankings and one that is very useful for beginners. Given Google’s preference for mobile-friendly websites, using this feature is integral to improved search performance.
Schema Markup
Explore Divi’s support for schema markup, providing search engines with additional information about content. Implementing schema markup enhances the appearance of your website in search results.
What is schema markup?
Schema markeup also referred to as ‘structured data’ is the language used by search engines to interpret content on website pages.
Optimising Images and Media
Image Compression and Alt Text
Optimising images within Divi by compressing them will result in faster loading times and therefore a better user experience. It is also important to add descriptive alt text for images to enhance accessibility and SEO.
Lasy Loading for Media
Explain Divi’s lasy loading feature for images and media and how it enhances page loading speed, positively influencing SEO rankings.
Strategic Keyword Placement
Keyword Research
Effective keyword research for specific niches should be undertaken to get better SEO ranking. Seamlessly integrating relevant keywords into page and blog content using Divi is quick to do and invaluable in ranking better on SERPs. Make sure that keywords are used organically and do not repeat keywords too often or this can look spammy and contribute to a low quality user experience.
URL Structure
Divi enables users to customise URL structures, allowing the inclusion of targeted keywords. A clean and descriptive URL structure contributes to both user understanding and search engine rankings.
Creating SEO-Friendly URLs with Divi
Custom URL Slugs
You can sustomise URL slugs within Divi for concise, relevant, and keyword-inclusive structures. Well-structured URLs contribute to better indexing and improved SEO.
In order to get better URLs your should ensure they are as clear and concise as possible. You can change URL structure by navigating to Settings > Permalinks > Permalink Structure
Speed Optimisation with Divi
Caching and Minification
Divi has built-in caching options and which can allow faster page loading. We want to emphasise the importance of minimising CSS and JavaScript files on your website to enhance overall website speed and therefore user experience.
Content Delivery Network (CDN)
Integrating a CDN with Divi can improve loading times by distributing content across servers globally, reducing latency for users. This is specifically important when uploading videos with larger file sizes. In 2024 the use of video on websites has become a important trend and one you want to leverage.
The dopwnside to using video is that it can dramatically slow down your divi site’s loading time, which can increase bounce rate (this is something we do not want).
In order to reduce this you can opt to use CDN which works by temporarily storing file copies on intermediary servers between the client and the website server, reducing bandwidth consumption and decreasing traffic to your web server. This allows it to perform much faster.
How to add CDN to your Divi Website
Firstly you will need to choose a CDN provider such as Cloudflare, StackPath or KeyCDN to name a few.
Conclusion
In the ever-evolving SEO landscape, mastering strategies tailored for Divi websites is essential for success.
By optimising on-page elements, leveraging Divi’s SEO-friendly features, strategically placing keywords, creating SEO-friendly URLs, and prioritising speed optimisation, your Divi-themed website can ascend in search engine results.
Implementing these strategies enhances search engine visibility and user experience, ensuring your website stands out in the competitive digital space. Stay informed, stay optimised, and watch your Divi website ascend to new heights in search engine rankings.