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Navigating the Change: GA4 vs Universal Analytics

by Skya | Sep 1, 2023 | SEO Insights

If you manage your own google accounts and analytics you may have seen the terms GA4 and Universal Analytics floating around. Since July 1st 2023 all google accounts were required to change from UA to the new GA4 property. This might have had you looking up what these...

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Navigating the Change: GA4 vs Universal Analytics

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